Companies spend millions of dollars on advertisement all the time, but what really are these companies trying to promote to the viewers. Companies do a lot of research on what gets people attention and certain things that symbolize other meanings. A lot of advertisements sell sex in their advertising, when sex doesn’t have a thing to do with the product that their trying to sell. There are constant sexual images everywhere in advertising, and usually hetero-sexist. One of the main issues in advertising is that women are not seen as average human beings, but objects just used for their bodies.
In advertising people can see that with women their body parts like the breast and their behind are the focus. Advertising also just doesn't try to sell a product, but it tries to sell an idea. Some ideas may be similar to if you’re not beautiful the way they want you to look which could be skinny, white or light skinned, with big breast and a firm but, your ugly and won’t be successful. For African American women also advertising has a certain way they want black females to look. In advertising it will give the idea that you should change your body before changing anything else.
These advertisements are ridiculous with the ideas they try to portray women or men in general. Body parts shouldn't be focused on in advertisements the produce should be focused on. The world we live in now puts more pressure on women about their bodies than men do. This is not to say that men don't have any stereotypes in advertising. Men will be depicted as tough or powerful. I would change advertising by not focusing so much on body parts or sexuality but the product itself to show viewers or my audience that i don't need a fancy ad to sell you this, but the produce speaks for itself. Gender representation should be equal in advertising, ethics should be taken very seriously when it comes to ads or the future of advertisement will become worst and it will get so sexual that it might as well be looking at porn.
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